Over the weekend ICv2.com reported that DC Comics will be unleashing a series of TV commercials and a movie theater campaign all to promote their “New Age of DC Heroes” comics line that was the fallout from, and features several characters first seen in, the successful and popular Dark Nights: Metal story-line that finished up recently.
DC will be airing two 30-second spots nationwide. The first spotlights Damage, The Silencer, Sideways, and The Terrifics. The second features The Immortal Men, New Challengers, The Curse Of Brimstone, and The Unexpected. The expected reach is 40 million homes. The ads will air on TBS, El Rey, Syfy, Adult Swim, TruTV, and TNT, as well as CWTV.com and the CW app during, obviously, the TV shows; Arrow, The Flash, DC’s Legends of Tomorrow, Supergirl, and Black Lightning. The ads will also run on Google, YouTube, Facebook, and Reddit.
DC is also teaming with National CineMedia (NCM), once again, to help retailers run ads in their local movie theaters using co-op funds. NCM will tag a store in 15- or 30-second ads and place those ads in local movie theaters.
Who would of thought that comic books would one day have their own TV ads? (insert author’s big smile here)
About the New Age Of DC Heroes
The “New Age Of DC Heroes” is a new initiative involving several new monthly titles. These comic titles will be created by some of DC’s biggest talents with a focus on the contributions of the artists.
These new titles are illustrated by DC’s Master Class of artists, including legendary names like Jim Lee, Andy Kubert, John Romita Jr., Tony S. Daniel, Ivan Reis, Ryan Sook, Philip Tan and Kenneth Rocafort. And they are written by some of comics’ biggest names, including Scott Snyder, Jeff Lemire, Dan Abnett, James Tynion IV, Robert Venditti, Steve Orlando, Justin Jordan and Dan DiDio.
Also as a sign of their commitment to the these new titles DC Comics has said that none of the comics involved in this line will have variant covers, which is always a topic of debut among readers / collectors. DC Comics has explains the reasoning being so that they can build a fan base for these comics, without the inflation of sales that variant covers potentially produce. By doing this, DC can see the true demand for these new characters and ideas.
Watch the videos below for an introduction to these exciting new characters: