Geek Chic has closed its doors…

Goodbye to a board-game icon.

This past week the Facebook page of the creative minds over at Geek Chic lit up for one last time, attaching a graphic announcing their departure.

geek chic

Tabletop gamers have had their eyes on the company’s products since its debut in 2008, but to many, the prices seemed to soar just out of reach. Their products were a well-crafted luxury item that was both beautiful and practical but missed the mark when it came to sealing the deal with the average gamer. Geek Chic appeared on Shark Tank in early 2013, where the first signs of their company’s financial issues surfaced.

In 2012, the company had done $2 million in sales but received a $100,000 loss. With the marketing at cons, the expert craftsmanship of its employees, and high reviews, one can only assume that this was achieved by a lack of knowledge of budgeting and under-estimating cost. With the closing of this door, here’s to hoping that the crafters under their wing can find another company to soar with and continue to create beautiful and innovative furniture that encourages people of all ages to come together and roll some dice.

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