When creating a gaming site, you need to make sure that you think carefully about the branding behind it. There are so many gaming platforms out there and you need to make sure that you are distinct enough to stand out from any competition. The logo can be a big part of this. Blue logos versus pink, highlights of white or yellow, how can you choose? Let’s look at some of the factors to consider.
The Site Itself
Though you might be inclined to think about just the branding in terms of your new site, it is also important to consider the construction of the website and the content that will be going on it. Everything from the servers that you choose to the styles of games that you offer will help to dictate how the finished site looks, and this – in turn – will help you to create the right type of branding.
After all, branding will frequently be dictated by other aspects of the site. If you are creating a gaming site for women, you are likely to choose icons that will appeal to them. Likewise, it wouldn’t make much sense to have a tropical island theme if your site specializes in Victorian click and point adventures or sci-fi MMORPGs.
You should never lean into stereotypes as this can quickly make a site feel completely outdated and unattractive. However, there might be some choices within your demographics that make sense. Think about your wider branding and the colors that come to mind when considering such a site. With these in mind, you should be able to come up with a color scheme that you can use across your whole site, and in the logo.
Getting the Number Right
You don’t want to confuse the eye when it comes to your logo. Depending on how simple a design you might have overall, you will want to keep the number of colors used in your logo on the lower side. Having too many could just cause your logo to be a bit too overpowering.
Try to keep things as simple as possible. In interior design, a good rule of thumb to follow is the Rule of Three, one neutral, one bright, and one accent color, and this can be something that you might also want to apply to your logo. More often than not, you might choose to make your neutral color either white or black. When it comes to brights, there are lots of options. You also have several options for the highlight color. For instance, blue logos have been proven to promote confidence, authority and security whereas pink logos promote a more playful and emotion-evoking vibe.
This is just a basic idea. If you want to have more than three colors in the logo, you definitely can do so. Just make sure that they are not too angry or are clashing too brightly. A logo needs to be eye-catching, simple, and ideally fairly straightforward for you to replicate across the various aspects of your business. Depending on the size of your company, you might even want to shake it up a little with different colors for different departments!
What Colors Work Best?
There are two schools of thought that you can follow when trying to find the best colors to work with. Some think that you should aim for colors that work well together. For example, if you were to choose blue as your main color, you should look at colors on either side of the color wheel like purples and greens. You could also bring in cold-toned grays and other similar tones to help create a soft but beautiful gradient of matching colors throughout your logo.
The other option is to go for complementary colors. These are colors that are found opposite each other on the color wheel. Though they inherently clash, there are several ways that you can use them so they actually work well together rather than completely clash.
Let’s return to our example of blue. Directly opposite it on the color wheel is orange. Using either this or yellow can create a very striking logo. Just think how many companies out there do make use of blue and yellow in their logos in some way. The other combinations on the color wheel like yellow and purple or green and red can also be just as effective. Experiment and see what works for you – you might be surprised to find just how good complementary colors look when used correctly.
What Works for Gaming Sites?
Basically, any color combination can be used at a gaming site – it all depends on the types of games you want to play and the demographics you wish to target with the site. Take the time to play around with different styles for the logo. It should not be too difficult for you to come up with a style that suits the genre of gaming that you intend to offer to players.