Even since the initial teasing of Bethesda’s new sci-fi title Starfield and the latest installment in The Elder Scrolls series, TESVI, the company has been asked about their reasons for announcing the projects that will be released in few years at best.
Bethesda’s SVP of marketing Pete Hines provided a surprisingly simple answer:
“I think it was in a large part due to the fact that we wanted to be transparent and say, ‘Look this is not only ever what the studio is going to do, this is something different and scary for us and it’s probably going to be a little scary for you, but it is something that we really want to try. And the next thing that we are doing is a new IP and a single player game.’”
“We didn’t want people to spin this as, ‘Oh, Bethesda Game Studios is now only doing online stuff,’” he continued. “So to sort of set the expectations for, ‘Look the next thing that we’re doing is this, then after that we are doing TES 6′, it defuses a lot of the hysteria around what we are working on. It gets in front of a lot of the questions that we knew people were going to ask, and that allowed us to set a road map for where that studio is headed.”
Perhaps Blizzard could have taken a page out of Bethesda’s book considering the buzz that surrounds Diablo Immortal – a mobile game announced during BlizzCon 2018.