ESRB Will Label Titles With In-Game Purchases


The Entertainment Software Rating Board (ESRB) has announced via Twitter that it will begin assigning a brand-new label, namely, In-Game Purchases. It will appear on boxes (and wherever those games can be downloaded) for all titles that offer a way to purchase digital goods or premiums with real-world cash.

Additionally, the Board is launching a new website to help raise the awareness of parents on the matter.

How the Board will differentiate the games that offer a multitude of in-game purchases via loot boxes against titles that offer additional downloadable content (DLCs) remains to be seen. Currently, the plan is to assign the label for any sort of in-game purchase, including the season pass, DLCs,  character skins, loot boxes and so forth.

 In-game offers to purchase digital goods or premiums with real-world currency, including but not limited to bonus levels, skins, surprise items (such as item packs, loot boxes, mystery awards), music, virtual coins and other forms of in-game currency, subscriptions, season passes and upgrades (e.g., to disable ads).

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While growing up in the wilds of Russia, Catherine learned to talk, write and game at almost the same time. You can follow her attempts at latter two at and GameSpace.

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