Artificial intelligence (AI) is helping to shape the video game and iGaming industries in more ways than one. AI-powered tools and systems are revolutionizing various key areas of these two industries by making them more secure and efficient. They also help deliver a more personalized experience for gamers. Here is a closer look at the many ways that cutting-edge new technologies like AI, ML (machine learning), and big data are helping to provide a more personalized gaming experience.
How is AI pushing the boundaries of personalized gaming?
In traditional gaming, AI-powered tools, big data, and machine learning capabilities are helping make the experience more immersive and adaptive, focusing more on individual player engagement. One way it does this is by utilizing procedural generation and dynamic narratives. Artificial intelligence helps players immerse themselves in unique digital realms tailored to their personal preferences by delivering individualized gameplay and enhancing storytelling.
How does AI help to personalize the experience for iGaming website players?
Artificial intelligence is now heavily used in the iGaming industry, which is a term used to describe any fully licensed and regulated website that offers real-money gambling services. For example, online casinos, sportsbooks, bingo and lottery sites, and dedicated poker sites are all classed as iGaming sites.
Today’s most trusted iGaming operators at the top three US casinos in March 2024 are currently using AI-powered tools to personalize the experience for their customers in the following ways:
- AI gathers and analyses data to make better game suggestions that players will most likely want to play in the future instead of suggesting games that are less likely to play. It bases its suggestions on each player’s game history/recently played games and how long they play games for
- Bonuses and promotions – similarly, artificial intelligence can also suggest more relevant promotional offers and bonuses
- Player support – when a player needs to get in touch with player support for whatever reason, chatbots powered by advanced artificial intelligence and machine learning software can give real-time responses and provide interactions that are now more human-like than ever. In other words, AI/ML systems can deliver empathetic, more efficient, and personalized customer service
- AI is also currently being used to safely monitor players’ gaming patterns and behaviors to detect and prevent problem gambling from ever occurring in some players who are deemed at risk’
Other ways that AI is being used in the iGaming industry are helping to prevent the same person from opening up multiple accounts and, by default, eliminating bonus misuse, underage gambling, money laundering, and other fraudulent activities from ever occurring.
Online casino operators are also using advanced artificial intelligence technology to enhance the security provided on their websites, such as AI-powered voice and facial recognition software, which stops hackers, fraudsters, cybercriminals, and other bad actors from gaining entry to your account.
What other ways can AI be used to personalize a player’s experience?
Some people have predicted that AI will be used to power the virtual reality (VR) and augmented reality (AR) casinos of tomorrow. They say that players will soon be able to play their favorite online casino games in a fully immersive, 3D-rendered digital environment using wearable VR/AR devices, and the experience they receive will be more personalized than ever. Additionally, we may one day even see human being live dealers being replaced by hyper-realistic AI-generated live dealers.
For example, instead of the live dealer action being presented to you by a human, who often has to communicate with thousands of players at the same time, an AI-powered live dealer casino would offer far more personalized services. AI-generated dealers/croupiers could communicate with you directly instead of interacting with all other active players simultaneously.
Final note
There has never been a better time than now to be an online casino player or video gamer, and the future also looks bright for both industries. We will just have to wait to see how far AI can take the personalized gaming experience. The possibilities seem endless.
