Running a quality marketing campaign is the foundation of any game launch. These are all the strategies, tactics, and resources you will use to reach the target audience. Then, convert this into sales. With this guide, you have all the tools to make a successful marketing plan for your game.
Leverage Content Marketing
Content marketing is, without a doubt, the most effective way to keep in touch with your audience and bring traffic/revenue to you, game after all. Take a look at these types of content :
1. Blogs and Articles
Suppose your game is based on online money making, then you have to use the marketing wisely because one wrong step leads to heavy loss. Write posts on your website about games that are available, how to play them, tips and tricks, etc.
If you study the most popular money making games like the Daman game, then you will find that they use their keywords wisely to avoid any Google penalty. They use some keywords like access daman game, Sikkim game, etc., instead of keywords like win real cash, create money, etc., to attract organic traffic. If you use bad keywords, then it will harm your gaming website or app in the long run and you will get zero benefits of your marketing plan.
2. Video Content
Trailers, Gameplay Videos, Developer Diaries, and Tutorials. Upload these to YouTube, social media, and your website.
3. User-Generated Content (UGC)
Make sure incentives exist for your players to create and share fan art, videos or reviews of your games. Display UGC on your social media channels and website, making customers feel more connected to a community.
Set Clear and Measurable Goals
Determine your marketing plan with clear objectives. Bear in mind that successful goals have to be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
For example:
- Get a 25% increase in pre-launch sign-ups within the next three months!
- Get 10,000 downloads in the first month of the app launch.
- Acquire 50,000 followers on different social media channels until the end of this year.
Preventing people from feeling a sense of accomplishment will make it more difficult for them to cultivate repeatable behaviors that yield progress toward their goals.
Use Data-Driven Insights
Using data to find out how your audience behaves is crucial, as you can use the information gained from this analysis to enhance and optimize your marketing strategy.
Some of these are KPIs you should track and analyze:
- Downloads and Install Rate: Find out the number of downloads, with download to install.
- Retention Rate: Track how many players come back to your game after playing it the first time The more players stick around, the better.
- User Acquisition Cost (UAC): Determine how much you spend to get a new player from different sources. Reducing UAC means better ROI.
- Engagement Metrics: Study how players engage with the game by looking at behind-the-scenes game analytics, e.g., session length or frequency and in-app purchases, etc.
You can use this data to optimise your marketing strategy and allocate resources more efficiently now that you know where and why the best results are coming from.
Define Your Unique Value Proposition (UVP)
This is the unique selling point (UVP) of your game. It is what you advertise to your players. It truly represents what they are getting out of the game. Think of what is special about your game and why people want to play it.
Conduct Competitor Analysis
A competitive analysis so that you know what to learn about them before reaching out and similarly, what marketing tactics are they using and on which platforms do they continue to be active?
- They can learn from their victories and defeats.
- Know the niches of the game that you will provide.
- Stand out by expanding your Marketing tactics.
Check how other similar apps are performing and conduct research using tools like App Annie, Sensortower, or Google Play Console to keep the user feedback in mind.
So, that’s all we have for you about how to create a winning marketing plan for your game. We hope that this guide has helped you.
