There are a lot of ways to promote an online game. It may seem that the best and unique games don’t need any promotion – they are promoted on their own, by the world of mouth shared by their avid fans. Still, any popular game once was unknown to a wide audience. To get started with your online game promotion, consider social media. They are the best tools for this purpose since they are free and engaging. In this article, we will tell you how to create winning social media posts to retain your loyal users and capture prospective ones.
Hype Up Live Events
All popular and less popular games still have a community of fans. United by this hobby, they are often eager to take part in game-related events, join live streams and compete with each other for a prize or just for fun.
Social media posts are the tools to engage them in your upcoming promo event. What’s more, you may provoke their interest gradually. Intrigue them with a statement that your development team is preparing a surprise they will be happy with and encourage the audience to share their guesses in the comments. In the next post, make a little hint. In the following post, you may set a countdown timer to warm up the gamers’ interest even more.
Share Useful How-tos
Tips, tricks, how-tos, and tutorials are some of the most popular types of content regardless of the industry. People are looking for solutions, and this type of content is the way to provide them with the way out and engage them with your game even more.
Here is what you can do. Find out the trickiest places in your game most users struggle with. Next, come up with a tutorial and explain how to overcome it but make sure that the users have to pay for something, for example, for a new weapon or superpower, to solve the challenge.
Excited by your game and by the fact of the solution’s existence, they are likely to invest their money for the chance to proceed with playing.
Embed Graphics
Regardless of the social media platform, using graphics is always a winning strategy. For example, if you want to sell an art object via social media, creating a post without a graphic makes absolutely no sense. As for social media posts about online games, you may use screen captures, branded images, as well as gifs and memes. The last ones will be especially interesting to your users when created taking your game context into account.
You may also consider creating infographics, for example, to showcase your game success, popularity growth, and demand. Your gamers would like to find out this data since most of them, most likely, evaluate the feeling of belonging to your gaming community.
Also, don’t forget to use branded and general hashtags to make your social media posts better findable.
Consider Partnering with an Influencer
Creating social media posts in a partnership with an influencer is the opportunity to find out how to create winning advertising content, plus attract the new target audience. If your game isn’t as popular as world-leading gaming solutions, consider partnering with a micro-influencer. Using their promotion services is quite affordable, plus they have more trustful relations with their subscribers.
Create Stories
Storytelling is quite a powerful marketing approach when used right. To promote your online game on social media, you may use storytelling tools as well. The perfect strategy is to connect a story to a new version release, some kind of update, or any other piece of news of your company.
To come up with an engaging story your gamers will read to the end, be honest and transparent. This is what modern users value, regardless of the business niche. Still, be interesting, and don’t go too far away from your game idea. You may also consider the Best Writers Online to help you with creating an interesting and engaging story. Find them on the Online Writers Rating writing service reviews platform and get in touch with one of your choices.
Conclusion
Promoting your online game via social media is the right strategy. Most social platforms provide a lot of free and paid opportunities for promotion and attracting new users. Consider your players’ demographics and preferences, pick the most suitable social media and proceed with creating engaging posts.
Frank Hamilton has been working as an editor at essay review service Writing Judge. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German, and English.
