PlayStation has announced that it will sponsor this year’s London Pride. The company is using the hash tag “#forALLthegamers” in its social media campaign.
PlayStation is very proud to be sponsoring this year’s Pride in London #ForALLthePlayers #Pride2017 pic.twitter.com/nwFxOLUuBv
— PlayStation UK (@PlayStationUK) June 3, 2017
London Pride 2017
The event is scheduled to begin on June 24th and will run for about two weeks. It is in celebration of the LGBT community in London as well as the rest of England.
Of course, the announcement has met with some resistance. PlayStation UK social media manager Eric Whelan chose to focus on the positive. The plan has been in place for almost eight months and the team is eager to show off its commitment to inclusion.
Been off the grid for a few days. Came back to incredible response to our #ForALLthePlayers news. And of course, the bigoted responses… pic.twitter.com/xNzfKQ3KGF
— Eric Whelan (@ericwhelan) June 4, 2017
There are other sponsors of the event including Tesco, Starbucks and Barclays.
You can learn more at any of the Twitter links above as well as by showing your support using the #forALLthegamers hash tag.
In other PlayStation News
There are a pair of other PlayStation items of interest today including:
- PlayStation has sold 3x more units than XBox One in the EU and is called “fortress PlayStation by Sony
- PlayStation VR has sold more than a million units worldwide
