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Square is teaming up with Coke for a new Shadow of the Tomb Raider promotion

Square Enix and Coca-Cola are teaming up to bring Lara Croft into the real world with a special film that highlights some of the feats Lara attempts in-game with a real-world base jumper and extreme sportsperson Clair Marie. This will be in select theatres around the world when the film is released later this year.

From the press release:

This feature-length film follows renowned BASE jumper, climber and mountain biker Clair Marie as she attempts real-world Lara Croft® challenges that show what it takes to become a Tomb Raider. The feature will also include a special narrative showcase highlighting the journey of Lara Croft as told through in-game cinematics from the trilogy. For the first time ever, fans can experience the story of Lara Croft’s origin on the big screen. Following this, fans will get to see never-before-seen footage from the upcoming Shadow of the Tomb Raider game. Fans will be able to get tickets here, for this one-day-only engagement.

Written by
The Greatest Excite Bike Player of All Time (GEBPAT for short) and Editor in Chief of GameSpace.com and MMORPG.com.

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