Tencent has announced its partnership with Bluehole and will be the official publisher of PlayerUnknown’s Battlegrounds in China. Earlier in the year, Bloomberg discovered that China’s Audio-Video and Digital Publishing Association rated PUBG as “harmful with young consumers”. Tencent’s involvement should pave the way for a smoother transition.
GamesIndustry.biz has also pointed out that some changes will have to be made to the game:
PUBG will also have to abide by China’s regulations around revealing loot box drop rates, though Blizzard came up with a creative workaround for Overwatch.
Recently PlayerUnknown’s Battlegrounds also broke seven Guinness World Records. The list consists of:
- Most actively played video game on Steam – Recorded a peak of 1,984,278 concurrent players as of Oct. 10, 2017
- Fastest time for a Steam Early Access video game to gross $100 million in revenue – 79 days, achieved on June 10, 2017
- First non-Valve video game to be the most played game on Steam – First topped the Steam charts on Aug. 27, 2017
- Fastest time for a Steam Early Access video game to sell one million units – 16 days
- Most concurrent players for a Steam Early Access video game – 2.6 million
- Most concurrent players on Steam for a non-Valve video game – 2.6 million
The first video game to reach two million concurrent players on Steam