New streaming platforms launch every day. If you dream of owning a platform, find a way to make it stand out in the crowd. Failing to do so will make it hard to gain users. How do you differentiate your streaming platform from those already in use? Let’s take a look.
Provide a Unique Content Strategy
One way to bring attention to a streaming platform is to offer content not found elsewhere. Niche genres are an excellent place to start, but it never hurts to look at those topics major platforms tend to ignore. People may be looking for this material. By offering it, you will get new followers who will be loyal to the platform because it offers what they want and need. In addition, try to obtain the rights to popular content in high demand. This content may include television shows, movies, or live events. Consider adding guests to a live stream or offering podcasts. Variety is always good when it comes to streaming services.
Provide an Outstanding Customer Experience
It’s very frustrating when a streaming platform doesn’t work as it should. Often, problems arise because the user interface is too complicated. Make the interface clean and intuitive to attract more users. Ensure users can access fast streaming content with minimal buffering and high-quality video. In addition, invest in premium features they are sure to appreciate. These features might include cross-device viewing, personalized content recommendations, and watchlists.
Competitive Pricing
Don’t underprice the streaming service, but don’t make it cost-prohibitive. The goal is to find a competitive price, including ad-supported and ad-free pricing options. Consumers like choices when purchasing and their streaming service is no exception. Consider offering discounts if a customer chooses to bundle services.
Establish Partnerships
Partner with major brands to draw people in. These partners might include telecommunications companies or device manufacturers. Partnerships help bring the streaming service before more potential customers, and a person is more likely to try a streaming service if a brand they know and trust partners with the service.
Strategic Integration
Ensure the streaming service integrates with popular devices consumers already use. Go beyond gaming consoles and similar devices. Ensure the service integrates with virtual assistants, smart home units, and more.
Targeted Promotions
Determine which audience segments might be most interested in the service. Offer these consumers free trial periods or limited-time discounts. However, don’t overlook other marketing opportunities. Consider launching a social media campaign or working with an influencer to get the word out about the service.
Aim for Continuous Improvement
Streaming services must keep up with the times or risk losing customers to other platforms. Continuously look for new ways to improve the platform. You may want to add new features or invest in a new type of content, one not offered by other platforms. Connect with customers to see what they want with their streaming services and try to provide that. Encourage customer feedback whenever possible.
Don’t overlook new technologies either. Interactive viewing experiences may help to draw in new subscribers and the same goes for augmented and virtual reality. Consumer preferences change over time as do market trends. Make sure you know what customers want and try to provide it. Doing so will give you an edge in an increasingly crowded market.
Begin implementing these strategies today. If launching a new platform, incorporate as many of these elements as possible at the time of launch. Consumers love to try new things and often will stick with something if it is new and different. Provide this for them, and your platform may become their new favorite streaming service.
