SEGA Wants To Make War With You, Not Love

But also, SEGA probably wouldn't mind love.

This year’s Make War, Not Love contest from SEGA is a doozy, so we’re taking the easy way out and we’re going to let the announcement do the talking. You’ll thank us when you realize we dare not try and rewrite all this. The cool thing is, there’s a load of prized involved on top of a huge sale on the publisher’s war games on Steam during the event. Read more at the promo website.

From the SEGA announcement:

Voters will decide which game the community manager from each faction will go head to head with a SEGA champion in. Winning the bout will earn the faction 50 points and… 

  • Prize bundle 1: Company of Heroes 2: Southern Fronts™ DLC, plus a mystery Mega Drive™ game

February 17 – Art Attack: For this challenge, each faction will create their own piece of MWNL inspired artwork to share on SEGA’s Facebook channel and www.makewarnotlove.com. Points go to the piece of art you, and we here at SEGA, like the most, along with… 

  • Prize bundle 2: Warhammer® 40,000®: Dawn of War 2: Retribution – Ultramarines faction pack, plus mystery Mega Drive game

February 18 – Stream if you wanna go faster: The factions will run their own live-stream segments for their respective game, with views and community engagement determining where the points go this round. To the victor… 

  • Prize bundle 3: Endless Legend: Echoes of Auriga, plus mystery Mega Drive game 

February 19 – SEGA Showdown: The final round will see the two highest scoring factions enter a duel, playing each other’s games live at the PC Gamer Weekender within the SEGA Zone at Kensington Olympia. The winner of the round will secure the last batch of points for their side, and… 

  • Prize bundle 4: Blood Pack DLC for all relevant Total War titles, plus mystery Mega Drive game 

The winner of this day (2/19) will also be crowned SEGA Make War Not Love 4: The Aftermath champion, and unlock some very special game content for their factions’ title.

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